Index/About
[Dossier / 003]

About

Strategic marketer and technical operator. Eight-plus years building marketing engines, launching products and navigating the parts of a business nobody volunteers for.

Provenance

[Provenance]
Roscoe, Illinois → California

I grew up in Roscoe, Illinois and skipped college for Praxis, an apprenticeship program built around doing real work instead of studying it. That decision set the pattern for everything since: learn by shipping, get close to the operators, and take the job nobody else wants because that is where you actually learn the business.

Since then I have run marketing for a lithium energy storage company through an aggressive expansion, founded a footwear brand and taken it from sketch to factory floor in Shenzhen, architected an AI-driven battery management system, and built the websites, storefronts and supply chains that sit underneath other people’s businesses.

Today I work independently. Some months that means being a fractional head of marketing. Some months it means designing and building a storefront, sourcing a component, or sitting in a trade show booth. The through-line is that I am useful across the whole stack of a business, not just one slice of it.

I am after work that lasts: products with real intellectual property behind them, built with people worth building alongside.

[Record]

Track Record

2021 — Present
Founder
GSD Consulting
Full-stack digital marketing, website development and SEO for startups, corporations and non-profits. Partnered with early companies to sell thousands of units through digital strategy and e-commerce infrastructure, and orchestrated a six-figure commercial partnership between a restaurant chain and JP Morgan Chase.
2022 — 2023
Director / Head of Marketing
BigBattery, Inc.
Built and led a cross-functional marketing and creative team of 8–12 driving $20M+ in DTC revenue. Developed a full-funnel engine across influencer, organic and paid; sustained 10–20x monthly ROAS on $40K–$80K in spend; launched 40+ SKUs and collaborated with engineers on product design.
2020 — 2021
Social & Content Manager
Scorpion Design
SEO strategy, copywriting and graphic design across 20–40 national clients. Executed and analysed monthly multi-channel ad campaigns and reported performance to VPs and directors.
2019 — 2020
Sales Administrator
Delaware North — Tenaya Lodge at Yosemite
Built and customised resort contracts for $1M+ in bookings with high-profile clients, and managed the full sales lifecycle from qualification through proposals and system administration.
2019
Marketing Coordinator
Gravy Work Technologies — Contract
User acquisition and recruitment strategy for a hospitality marketplace, scaling both sides of the market, and presenting growth analysis directly to the CEO.
2018 — 2020
Founder & Operator
Shoe Theory, Inc.
End-to-end product development from footwear design and sampling to 18-page technical packets for manufacturing in Shenzhen, plus the campaigns that secured pre-orders and early-stage funding.
Education
Praxis
College Alternative
Apprenticeship-based program: project-based learning, monthly marketing challenges, professional development and leadership training, in place of a traditional degree.
[Method]

How I Work

/01

Ship, then refine

A shipped B beats an unshipped A. I would rather put something real in front of the market this month and improve it than perfect it in private for a quarter.

/02

Own the whole problem

Strategy that does not survive contact with the build, the budget and the supply chain is not strategy. I stay on the hook from positioning through to the thing actually working.

/03

Numbers or it did not happen

Every engagement gets a number attached to it. Revenue, ROAS, conversion, units. Attention is not a result.

/04

Design is not decoration

How a thing looks and how a thing works are the same conversation. Taste is a business asset, and it compounds.

[Toolkit]

What I
Actually Do

  • Positioning, messaging and go-to-market
  • Paid social and paid search
  • SEO, content and organic growth
  • Email and lifecycle marketing
  • WordPress, WooCommerce and Elementor builds
  • Front-end HTML, CSS and JavaScript
  • Python, machine learning and automation
  • Analytics, attribution and reporting
  • Brand identity and graphic design
  • Supplier sourcing, logistics and manufacturing
  • Trade show planning and execution
  • DNS, hosting and email infrastructure
[Contact]

Work With
Me.

Available for consulting engagements, fractional marketing leadership, and product or web builds.

Get In Touch Full CV

StatusAvailable for projects
BasedCalifornia, USA
Connectgrahamstaman@gmail.com