Ten years of building things and seven of doing it professionally: consumer hardware, embedded AI, restaurants, footwear, and the marketing engines that carry them. A sample of the work, the role I played, and what came out of it.
Built and led a cross-functional marketing and creative team of 8–12 behind $20M+ in direct-to-consumer revenue. Stood up a full-funnel engine across influencer partnerships, organic content and paid social, sustaining a 10–20x monthly ROAS on $40K–$80K in spend. Launched 40+ SKUs and pitched technical solutions to B2B partners across film, rental and industrial manufacturing.
An AI-driven battery management system architected and pitched to venture investors. Machine learning models developed and embedded on STM32 microcontrollers, with technical consultation drawn from EV and aerospace veterans, engineers and operators.
The independent practice: full-stack digital marketing, website development and SEO for startups, corporations and non-profits. Partnered with early companies to sell thousands of units through scalable digital strategy and e-commerce infrastructure, and orchestrated a six-figure commercial partnership between a restaurant chain and JP Morgan Chase.
Web presence, menu systems and day-to-day operational support for a San Diego restaurant group, including the build-out of menu boards and digital assets for its Puerto Vallarta location.
Supplier logistics, tooling and IP, and trade show execution for a knife brand. Coordinating interchangeable insert systems with an outside designer and keeping manufacturing, inventory and launch timing aligned.
A WooCommerce storefront designed and built from scratch for an off-grid power retailer: catalogue structure, product data, checkout, and the ongoing site and hosting management behind it.
A leather court sneaker built on a 3D-printed TPU lattice midsole, developed with a specialist sole designer and a parametric Grasshopper definition. A long-running bet on manufacturing footwear differently.
End-to-end product development, from footwear design and sampling through to 18-page technical packets for manufacturing in Shenzhen. Ran the marketing and sales campaigns that secured pre-orders and early-stage funding.
A notes application designed and built end to end, from data model and sync to the interface. A working answer to the question of what note-taking should feel like when it is built for one person’s actual workflow.
Design, build, hosting, DNS and email infrastructure for a standing roster of small business and non-profit clients. Unglamorous, high-trust work: the sites stay up, the mail gets delivered, and nobody has to think about it.
If any of the above looks like the shape of your problem, the next conversation is free and usually short.
