Index/Curriculum Vitae
[Dossier / Full Record]

Curriculum
Vitae

Graham Staman — strategic marketer and technical operator. 7+ years working with startups and driving revenue, with a track record across marketing engines, product launches and Fortune 500 partnerships.

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[Summary]

Strategic marketer and technical operator with 7+ years of experience working with startups and driving revenue. Proven track record of building marketing engines, launching products and navigating complex Fortune 500 partnerships. Equally adept at high-level strategy and detailed technical analysis, specialising in tech and startups.

[Experience]

Experience

2022 — 2023
Director of Marketing / Head of Marketing
BigBattery, Inc.
• Built and led a cross-functional marketing and creative team of 8–12, driving $20M+ in DTC revenue under an aggressive expansion strategy.
• Developed a comprehensive marketing engine integrating influencer partnerships, organic content and a full-funnel social advertising system.
• Achieved a monthly ROAS of 10–20 on $40K–$80K in monthly ad spend.
• Launched and marketed 40+ product SKUs, establishing product-market fit for batteries and inverters.
• Pitched technical solutions to B2B partners, industrial manufacturers and film studios.
• Collaborated with engineers on product design and development to align with market needs.
2021 — Ongoing
Founder
GSD Consulting
• Leverages full-stack digital marketing, website development and SEO to drive growth for startups, corporations and non-profits.
• Partners with startups to create and sell thousands of units through scalable digital strategies and e-commerce infrastructure.
• Orchestrated a six-figure commercial partnership, marketing and strategic communications between a restaurant chain and JP Morgan Chase.
2020 — 2021
Social & Content Manager
Scorpion Design
• Managed SEO strategy, copywriting and graphic design for 20–40 national clients.
• Executed and analysed monthly multi-channel ad campaigns, delivering performance reports to VPs and directors.
2019 — 2020
Sales Administrator
Delaware North — Tenaya Lodge at Yosemite
• Built and customised resort contracts for $1M+ in bookings with high-profile clients.
• Managed the full sales lifecycle, from lead qualification and proposals through to system administration.
• Developed and implemented new sales procedures to optimise lead pursuit and management.
2019
Marketing Coordinator — Contract
Gravy Work Technologies
• Spearheaded user acquisition and recruitment strategies for a hospitality marketplace, scaling both the worker base and business clientele.
• Owned end-to-end marketing communications: app notifications, email templates and promotional design.
• Conducted market analysis and presented data-driven growth insights directly to the CEO.
2018 — 2020
Founder & Operator
Shoe Theory, Inc.
• Led end-to-end product development, from footwear design and sampling to 18-page technical packets for manufacturing in Shenzhen.
• Executed marketing and sales campaigns that secured pre-orders and early-stage funding.
/01

Education — Praxis

College alternative built on apprenticeship and real work: in-depth marketing experience, project-based learning, monthly marketing challenges, personal brand development, professional development and leadership training.

/02

Project — HELYX BMS

Architected and pitched an AI-driven battery management system to VC investors. Developed machine learning models embedded on STM32 microcontrollers, and conducted technical consultations with EV and aerospace veterans, CEOs, GMs and engineers.

/03

Contact

California, USA. Available for consulting engagements, fractional leadership and product builds.

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